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The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing and hence digital marketing is fast becoming the backbone of revenue generation in every company. If you are running a business in India, then an online presence is a must. However, there are numerous career options with digital marketing.

So, who are these digital marketers? Where do they come from and what sort of education or experience do they need?

The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have skills you can hone in. Here some of the top jobs available and how you can put those skills to good use.

Various Career Options with Digital Marketing.

1. Blogger

As a blogger, your primary job is to write, edit, and publish content to a website or blog. Your goal is to increase traffic to the site by writing content that is relevant to and educational for the reader. Your specific duties will include:

  • Promoting products from affiliates
  • Writing & researching articles
  • Providing helpful tricks and tips to readers
  • Pitching ideas
  • Keeping up to date on social media trends that are relevant to the business
  • Maintaining the brand’s image and tone in all posts
  • Promoting the brand through social media
  • Working with the SEO team to implement keywords

Who is this good for?

Writers, of course, are suited to this position! If you’re someone who loves to learn and research, then this is for you.

Qualifications

For some in-house blogging positions with bigger companies, you may require a bachelor’s in English, Journalism, or Communications. However, digital marketing is a freelancer’s game, and anyone with a knack for putting words together well and synthesizing information can become quite successful.

Also Read – How to build a WordPress Website

2. SEO Manager

A well-designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

As an SEO manager, you will oversee the company’s overall SEO strategy from planning to implementation. Your main objective is to improve the company’s ranking in search engines, particularly Google. Your responsibilities will vary as needed but will include:

  • Web marketing
  • Web analytics
  • Content strategy planning
  • Developing a social media strategy
  • Organizing campaigns to improve search listings results
  • Developing a keyword strategy

Who is this good for?

Someone with a proven SEO track record and good leadership skills will thrive in this role. It also calls for someone who is adaptable. You will be the driving force behind the company’s online presence, so you have to be able to stay on top of the trends and know how to use them to drive traffic and increase sales.

Qualifications

Minimum of a bachelor’s degree is required, and usually at least two years of relevant SEO experience.

3. PPC Marketing Manager

The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot of leads for the company and therefore there is a great demand for PPC professionals. As a PPC/SEM expert, you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc. You will specifically handle:

  • Audience targeting and keyword selection
  • Writing copy
  • Running A/B testing
  • Data analysis
  • Increasing traffic and reducing ad spend through optimization

Who is this good for?

People who love stats and data are excited about this job. PPC is all about analyzing data sets and using the information to your advantage.

Qualifications

A minimum of a bachelor’s in Marketing, Digital Media, or a related field, and a certification in Google Ads (previously Google AdWords) is an asset.

4. Influencer

Going through definition, an influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. As an influencer, you will promote a brand’s message, products, or services on social media as you incorporate them into your daily life. In addition, you will interact with your followers on an ongoing basis. Your responsibilities will include:

  • Engaging your social media following with the brand
  • Promoting the brand and its products or services
  • Using hashtags to ensure that your posts come up in as many relevant places as possible

Who is this good for?

Those with a social media following of 10,000+ engaged followers and a niche are great influencers.

According to Influencer Marketing Hub, this market comprises celebrities, industry experts and thought leaders, bloggers and content creators, and micro-influencers (everyday people who have become known as an expert in a particular area or niche).

Qualifications

A sound working understanding of key social media platforms will get your foot in the door, as will a substantial, active, and engaged following.

5. Social Media Manager

Job in social media is one of the coolest jobs but don’t mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video, etc. Knowledge about all the social media platforms and a lot of creativity is a must for this job role. Some of the duties you can expect to perform are:

  • Posting updates
  • Gaining followers for social media accounts
  • Interacting with followers of social media accounts and answering questions
  • Promoting the company’s brand and image
  • Measuring and analyzing follower engagement

Who is this good for?

Anyone who loves social media and can use analytics will enjoy this role. If you know what goes into a great post and are great at interacting with social users, chances are right this is for you.

Qualifications

A strong understanding of social media platforms and how to use them to generate leads that convert to sales will go a long way. SEO experience is an asset.

Other Roles

There are many other roles or designations for career options with Digital Marketing that depend upon the company and their requirements. Some of them are:

Analytics Manager

CRM Manager

Email Marketing Manager

E-Commerce Manager

Digital Agency Account Director

UX Designer

How to get started?

Digital Marketing is booming now more than ever. And as we mentioned there are numerous career options with Digital Marketing. You don’t require a special degree to get into Digital Marketing but a certification in the same, will help you to stand out in the crowd and the struggle to find your dream job will become very easy as you will have a higher hand over others.

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Also Read – How to learn Digital Marketing