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Off-page SEO includes activities done off of a website to increase the site’s search engine rankings. Common Off-page SEO checklist actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media. Off-Page SEO check-list helps search engines understand what others think about your product, services, or website.

In other words; An Off-page SEO check-list is all the stuff that you do of your site to get Google and other search engines to see your website as trustworthy and authoritative. 

Why is Off-page SEO important?

Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.

This lets external sources act as tie-breakers from websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs). Search engines like Google measure off-page SEO factors, like the number and quality of backlinks to websites.

12-Step off-page optimization check-list:-

This off-page optimization check-list includes 12 critical steps:

  1. Evaluate your backlink profile: Before you start, optimizing your off-page SEO. You need to assess your backlink profile, like with one of these free tools: Google Search Console, Moz Link Explorer, Ahrefs Backlink Checker, Screaming Frog.
  1. Check your competitor’s backlink profiles: You can use a tool like Ahrefs, Moz, or SEMrush to check your competition. While you should check the backlink profiles of your direct competitors, you also want to investigate the backlink profiles of your online competition. These are the competitors who you will compete against in search results. 
  1. Improve your internal linking: Before you start investigating your time in content creation, promotion, or outreach, you must optimize your website’s internal linking. This on-page SEO task matters to your off-page SEO efforts because internal linking helps with content discoverability. 
  1. Fix your 404 errors: Besides internal linking, your business will want to focus on broken links, also called 404 errors. When you have a broken link, it doesn’t lead anywhere on your site, except a 404 page. Having broken links can affect your off-page SEO.
  1.  Optimize your site’s on-page SEO: Off-page SEO and on-page SEO, work together to help your website achieve high rankings in search results. That’s why both require your attention. If you optimize one, but not the other your site won’t reach its full potential when it comes to website traffic, online leads, and revenue.  
  1. Assess your link building options: Link building is synonymous with off-page SEO. While it’s one of the most common strategies for improving off-page SEO, it’s often the most difficult as it requires time, experience, and the cooperation of people outside your influence.
  1. Steal your competition’s links with broken link building: Broken link building offers your business one of the easiest ways to build your backlink profile. The best part about broken link building is that you can target broken links in bulk. 
  1. Get your content found with outreach: Outreach is another powerful link-building strategy, though it requires more time and skill. For the best results with this strategy, consider reaching blogs and topics before writing content. This approach can help you curate content that bloggers will already want versus trying to find an angle for existing content. 
  1. Update your local citation and directory profiles: Local citation and directories serve as a gray area in off-page SEO. Many companies, especially those new to off-site SEO, will unintentionally misuse and abuse this link-building strategy, like by submitting their website to spammy and untrustworthy directories. 
  1. Promote your content with paid ads: Your business can also improve its off-page SEO with paid ads. This link-building strategy recommends advertising your content to attract links, not buying links to promote your content. With paid advertising you can help great content like a data-backed study, handy tool, or must-share info-graphic, gain exposure and traction. 
  1. Share your knowledge (and site) with guest blogging: Guest blogging is another worthwhile, though optional, addition to your off-site SEO checklist. 
  1. Post your content on social media: Social media offers your business a free avenue for sharing content. If you want to make the most of this link-building strategy, and off-page SEO checklist. You’ll probably want to invest some time in social media marketing and social media advertising. 


Off-page SEO is as important as on-site SEO. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has. Take advantage of, off-page SEO ranking factors. And you will eventually boost your online presence, and brand awareness, and improve your ranking in the SERPs. Hope you like our Off-page SEO Checklist.