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What is on-page SEO?

On-page SEO (also known as “on-site” SEO) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page factors all have to do with elements on your website. These factors include your technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.  

Importance of on-page SEO: 

On-page SEO consists of all the elements of SEO that you have control over. If you own a website, you can control the technical issues and the quality of your content. Focusing on on-page SEO will also increase the chance that your off-page strategy will be successful. Link building with a crappy site is very tough. Nobody wants to link to articles that are badly written or sites that don’t work properly. You can learn more about Top 5 On-Page SEO Activites here.

The On-Page SEO Checklist: 

To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through this process, there is an on-page SEO checklist.

On-page SEO checklist contains:

  • Perform keyword research to find the top keywords. 
  • The page title should be in H1 tags.
  • Include the primary keyword in your URL.
  • Length of URL.
  • Target keyword in your meta description.
  • Users experience focused content structure. 
  • Unique content.
  • Content reading level.
  • Primary keyword in first 50 to 100 words.
  •  Subheadings in H2 tags.
  •  LSI keywords in the content.
  • Synonym rich content.
  • Keyword order.
  • Use of outbound links.
  • Internal linking.
  • Working links.
  • Optimized image alt tags.
  • Mobile responsive website.
  • Fast site speed.
  • HTTPS security.
  • Length of dwell time.
  • Bounce rate.
  • Length of content.
  • Depth of content.
  • Use of multimedia.
  • The freshness of content.
  • Spelling and grammar.

Elements of on-page SEO: 

  1. E-A-T – It stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. 
  1. Title Tag – The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window. 
  1. Meta Description – Meta descriptions, meta tags that describe what the page is about, are often displayed in the SERPs underneath the title of the page. Meta description has been an important optimization point. 
  1. Headlines – A great headline can make the difference between a click and an impression- that’s why it’s important to create them strategically. Your headlines need to spark interest for it to stand out on the SERPs- enticing users to click through and continue reading the rest of the content. 
  2. Header Tags – Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).
  1. SEO Writing –  SEO writing means writing content with both search engines and users in mind. There is a strategy behind writing solid SEO content – and it is more than just keyword research and fill in the blanks. 
  1. Keyword Cannibalization – Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple posts or pages. Many SEOs believe that this “confuses” Google.  
  1. Content Audit –  A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and adapt your content plan to your current marketing goals.  
  1. Image Optimization –  Optimizing images properly will help you make the most of a valuable SEO asset. Image optimization has many advantages, such as additional ranking opportunities(show up on google image search), better user experience, faster page load times.
  1. User Engagement – Enhancing your website’s on-page SEO elements is only half the battle. The other half lies in making sure that users will not bounce – but instead, they’ll continue viewing your content, interacting with it, and keep coming back for more. To increase user engagement, focus on aspects such as site speed, user experience, and content optimization, among others.


On-page SEO is important if you want to increase your website’s chances of showing up in the search results. Optimizing for on-site factors regularly can help improve your rankings, traffic, and conversions. You can get more information about on-page-seo-checklist here.