You look up social media and the platform is flooded with influencers and social media stars. One more category of people among these individuals is YouTubers. How do these YouTubers master YouTube Monetization? YouTube stars are self-made celebrities who have earned their living by creating an audience through teaching, entertaining, reviewing a plethora of things from around the world.
For most people, YouTube is just a video content streaming website where they go to watch their favorite creators. But for certain people, who put their videos on YouTube, it is so much more than that. It is a source of earning for them.
Being a YouTuber might sound all fancy and glamour, but there’s a ton of hard work that creator’s put behind.
You’ll have to hustle to get started and there’s no guarantee that it will pay off.
Master the skill of YouTube Monetization.
1. Join the YouTube Partner Program
This is the most efficient way to earn money on YouTube. The YouTube Partner Program is how regular YouTubers get access to special features on the platform.
All you need to do is run ads before or during the video on your channel. For many, this has proven to be a crucial source of income.
But there are certain criteria that you need to fulfill.
- Your videos must fall in place with the site’s advertising guidelines and have more than 4000 public watch hours in the last 12 months
- You need to have over a 1000 subscribers
- You need to link to a Google AdSense account.
After that, you can start exploring a ton of monetization features. For example, Ad revenue, YouTube Premium revenue, Channel Memberships to name a few.
2. Sell your own Merchandise
This is one of the easiest ways to earn money through YouTube. However, this can be well used by live streamers and creators with a loyal following. You can sell t-shirts, coffee mugs, bags, masks and what not.
If you have developed a strong brand by keeping your audience on their toes, then there is a good chance they might want to engage with who you are as a creator.
Merchandise increases your exposure by putting your online brand and personality into the offline world.
As a YouTube creator, you must have a loyal and large enough following before you can start making any real money with this strategy. You can always start small and gradually build up to a level where it will be profitable for you to sell your merchandise.
This is the merchandise store from Vox, having over 9 million subscribers and selling a wide range of products
3. Work with Sponsorships
You can also monetize your YouTube videos and make some good money through sponsored content. This mainly involves reaching out to brands and offering to create videos that feature their product.
Many companies are willing to pay good money as part of their digital marketing efforts. This puts them in front of a large, engaging audience on a global platform.
In other cases, companies interested in your target audience might sponsor your videos or offer you product placement deals in exchange for a shout-out.
For Example, usage of a OnePlus phone, in an AIB sketch is an example of sponsored content.
It is essential to understand that sponsored content or as we call it in the millennial lingo, ‘sponcon’ are after all advertisements. So you need to be transparent about it on your YouTube channel. Make sure you adhere to all Google Ads policies in order to avoid potential issues with your advertisers, such as suspension or even termination.
4. License your content to the media
Another stepping stone into becoming a successful YouTuber is licensing your content to social media. Media outlets are always on the look out for high quality and viral content. And they want a copy for their respective audiences.
For example, the hilarious video of an Indian guy paragliding and begging for the instructor to put him down after being scared to death went outrageously viral. But Vipin Sahu, the guy who uploaded the video at first did not have enough subscribers to his hand and was losing out on potential advertising revenue.
The video went so viral that media houses already knew that anything even remotely close to the video would bring them traffic.
If you think you happen to create a viral content, then you can license them to media houses in exchange for money. The good thing is that it doesn’t have to be just viral content. They can also license content that they deem fit for their target audience.
You can submit your videos at market places such as Juken Media where your content will be easier for the right people to find and purchase.
5. Crowdfund your projects
When money is the only thing standing it between your idea and its execution, crowdfunding is a good option.
Soliciting donations online is now quite mainstream. Whether you are looking to build ongoing revenue from a pool of monthly donations, or looking to fund a personal channel related project, crowdfunding is how most YouTubers make it happen.
You can also consider occasional fan funding for engaging more with our subscribers through live streams and giving exclusive content. Features like Super Chat and Super Stickers can help bring some nice revenue.
This information is enough for anyone who’s trying to make a buck from YouTube. If you are putting all of your efforts in making your video and you are good at what you do, then you might as well get paid for it. YouTube Monetization is a deep field and there are many ways to make money out of it.
However in order to benefit from YouTube Monetization, you’ve got to work hard to build you audience first.
While the hard part for any business is keeping the audience’s attention, YouTubers have already figured that out. All that’s left is to drive your creative brains towards monetizing your passion.
Also Read – The Ultimate Guide to YouTube Optimization
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